Plex’s secret weapon: cross-media integrations

Plex’s secret weapon: cross-media integrations

Plex’s expansion beyond a home media organizer to becoming a centralized platform for all your media, gives the company a distinct advantage. By tying all media together under one roof — streaming music, podcasts, web shows and video of all sorts — Plex is able to add interesting and unique features around personalization and recommendations.

We’re only beginning to see some of the results of these sorts of integrations now.

To start, Plex today is leveraging its TIDAL music partnership to highlight which songs appear in a TV show, episode or movie they’re watching. Currently, this works for library content only, but Plex told TechCrunch at CES this week that the feature soon will work for AVOD [ad-supported video on demand] content as well shows and movies recorded to their cloud DVR via a digital antenna.

In the months ahead, Plex will begin to roll out more cross-media integrations, it says.

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